Find and import leads
9 steps · About 12 minutes
What you will finish with. A contact list built from your lead library, ready to receive a campaign.
Who this is for. Anyone building their first target list, or refining who they reach.
Before you start: a connected mailbox is not required to search – searching is free. You only spend your daily import allowance when you claim a lead.
1Open Find Leads
Click Find Leads in the left menu. The counter at the top shows how many imports you have left today and when it resets.
Why this matters. Knowing your remaining allowance before you start stops you selecting more than you can claim in one sitting.
Expected result. You see the search box, two dropdowns and your import counter.
If it fails.
2Describe who you want
Type your ideal customer in plain words – the kind of business, and whether you need a contact you can email. You can also leave it blank to browse everything.
Why this matters. Plain-language search means you never learn a filter tree – the engine turns your sentence into search logic.
Expected result. A result list appears with a match count.
If it fails. Too few results: shorten your description. Too many: add one more detail, not five.
3Narrow with filters
Scroll to NARROW IT DOWN. Tick Only with email to keep only contactable leads, and Hide already imported to skip ones you claimed before. Click Apply filters.
Why this matters. Emailing is the point – leads without an address cost an import and give you nothing to send to.
Expected result. The list refreshes and the count updates.
If it fails.
4Read a result row
Each row shows the company, industry, website and a masked email, plus tags telling you whether the address is a direct contact or a generic company inbox, and how fresh the record is.
Why this matters. A direct contact usually outperforms a generic inbox, so the tag tells you where imports pay off.
Expected result. You can tell direct from generic before spending anything.
If it fails.
5Select the leads you want
Tick the checkbox on each row you want. Selecting costs nothing.
Why this matters. Reviewing is free; importing is what draws down your allowance.
Expected result. Your chosen rows are ticked.
If it fails.
6Import them
Click Import on a row, or the bulk import action for your selection. Each imported lead uses one import from today allowance.
Why this matters. This is the moment a lead becomes yours – stored in Contacts with full details unmasked.
Expected result. The counter decreases and the leads appear in Contacts.
If it fails. If the counter reads zero, wait for the daily reset time shown at the top of the page.
7Group them into a list
Open Contacts, create a list with a clear name, and add your new leads to it. Note the List ID.
Why this matters. Campaigns target lists, not individual contacts – and a clear name prevents sending the wrong campaign to the wrong people.
Expected result. A named list with the expected number of contacts.
If it fails.
8Or import your own CSV
In Contacts click Choose file, pick a CSV with at least an email column, match the columns when prompted, then click Import.
Why this matters. Your existing customer or event lists are often your best-performing audience.
Expected result. A summary shows how many rows were added, skipped or invalid.
If it fails. Skipped rows almost always mean a missing or malformed email; fix those rows and re-import just them.
9Keep the list clean
Unsubscribes are added to your suppression list automatically and skipped by every future campaign. Remove contacts you no longer want with Remove inside the list.
Why this matters. Sending to people who opted out damages your domain reputation and your standing with recipients.
Expected result. Your list contains only contacts you may legitimately email.
If it fails. Delete list keeps the contacts in your account; delete list and contacts removes both and cannot be undone.
Tell us what you clicked and what you saw. Contact support – we reply within 1 business hour.
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